Customer Satisfaction of Banglalink

A report on â€Å"Customer Satisfaction Of Banglalink† Submitted to: Dr. Mamun Habib Course Instructor, Research Methodology; Sec: C; AIUB Prepared BY: GROUP: A ? Huda Md. Nazmul08-11678-2 ? Rahman Md. Masudur08-11030-2 ? Imranuzzaman Md. 08-11471-2 ? Shahzahan Masum Bin08-11636-2 ? Haque Shajabul08-11554-2 ? Munsi Md. Hasan (Sec: E)08-11417-2 ? Hasan Md. Khalid08-11024-2 AMERICAN INERNATIONAL UNIVERSITY-BANGLADESH Date of Submission: April 19, 2011 April 19, 2011 To Dr. Mamun Habib Course instructor, Research approach; Sec: C; AIUB Subject: Request to acknowledge the exploration paper. Dear Sir We have the benefit to introduce our gathering work set without anyone else and allowed by your direction. We are obliged to you for allowing us such a chance to make an investigation on the theme named â€Å"Customer Satisfaction of Banglalink†. At long last we look for your positive thought with respect to allowing us to present this report before you. Yours genuinely, Huda Md. Nazmul (08-11678-2) { For the sake of the Group} Acknowledgment This examination is the result of an exploration work. From the start we need to express gratitude toward The Almighty who has made us and surrendered capacity to do a sort of examination work. We are appreciative to them who have precipitously helped us in conduction the exploration. Extraordinarily, we are appreciative to our good educator Dr. Mamun Habib course educator of Research Methodology; Sec: C; AIUB. He helped us in each progression of beginning and finishing our examination paper immediately. Without His assistance it was unimaginable for us to finish the examination. We are appreciative to each one of those individuals who co-work us with their thoughtful tolerance. We are likewise grateful to every one of those individuals who helped us for gathering Information to study. We are grateful to all the gathering individuals from the gathering. Without their assistance we would not ready to finish our investigation effectively. We like to thank our companions who legitimately and in a roundabout way helped us a great deal by giving distinctive data. Theoretical Banglalink is one of the greatest cell phone organizations at Bangladesh. It began its activity in February 2005. Beforehand it was known as Sheba telecom Pvt L. T. D that had been GSM (Global Service of portable) Service in Bangladesh since 1998. Orascom Telecom brought 100% portion of Sheba telecom in 2004 and gave it new name as Banglalink. Each company’s presence relies upon its clients. In this way, every single organization attempts to fulfill and hold its clients offering alluring types of assistance. Along these lines, we’ve directed our exploration on the clients of Banglalink to discover the fulfillment level towards the organization. As the fulfillment level pointer we utilized the accompanying substance: Today’s advertise is exceptionally serious. In this way, every time contenders attempt to discover the shortcoming and need to beat those focuses. Along these lines, the organization should take client input on consistent premise. That’s why inordinate statistical surveying is required. Finding the customer’s request and suggestion will assist with taking right choice. Chapter by chapter list . Part 1 (Introduction)(6-10) ? Presentation of the examination 6 ? Exploration Objective 7 ? Impediment of the examination 8 ? Noteworthiness of the examination 8 ? Extent of exploration 8-9 ? Articulation of Problem 9 2. Chaptre-3 (Research Framework) 10 3. Section 4 (Research Methodology)(11-13) ? Strategies for research utilized 11 ? Respondents and testing strategies 11-12 ? Examination Instruments 12 ? Factual Treatment of Data 13 4. Part 5 (Presentation of Data and Discussion of results)(14-17) 5. Part 6 (Summary, Conclusion and Recommendation) (18-20) ? Synopsis of the Findings 18-19 Conclusion 19 ? Proposal 19-20 Bibliography 21 A. Reference section : (Questionnaire) (22-24) Chapter-1 Introduction of the investigation Banglalink is the second biggest cell specialist organization in Bangladesh after Grameenphone. As of November, 2010, Banglalink has a supporter base of 12. 99 million. It is an entirely possessed auxiliary of Orascom Telecom. Banglalink had 1. 03 million associations until December, 2005. The quantity of Banglalink clients expanded by 257 percent and remained at 3. 64 million toward the finish of 2006, making it the quickest developing administrator in the realm of that year. In August, 2006, Banglalink turned into the main organization to give free approaching calls from BTTB for both postpaid and prepaid associations. On August 20, 2008, Banglalink moved beyond the milestone of 10 million supporter base. Association diagram In Bangladesh, Banglalink expects to comprehend people groups' needs best and create fitting correspondence administrations to improve people groups' life and make it basic. All our work is pointed towards meeting our vision. All individuals from the Banglalink family are profoundly enthusiastic people, completely dedicated to accomplishing the vision that we have set ourselves. Our clients' needs matter most to us-production their life basic and improving it is all we need. To guarantee our vision is accomplished, we have set ourselves a couple of qualities, we need to be †¢ Straight Forward †¢ Reliable †¢ Innovative †¢ Passionate All the Banglalink relatives make them thing in like manner an energy to serve to go that additional mile, with the goal that you can have the most ideal help Investing later on for Bangladesh. The greatest boundary today for individuals is the expense of handsets. We will endeavor to bring down the absolute expense of claiming a versatile. We are here to have any kind of effect in individuals' lives by giving reasonable and dependable network will endeavor to interface individuals and connection their lives by tuning in to them and by understanding their needs. We are here to assist you with communicating in your language. Exploration Objective Our examination objective is to discover the fulfillment level of banglalink client. The reason for the examination is to give a particular and exact meaning of the general PR and correspondence branch of banglalink. As a second biggest organization how they are dealing with the advertising. †¢ Provide a diagram of the banglalink To recognize the components impacting on the promoting plan of the organization †¢ To discover the techniques need to execute for accomplishing its drawn out objective. †¢ To quantify and improve your exhibition †¢ To realize clients are fulfilled or not by taking help †¢ To gracefully items at serious costs. †¢ To investig ate open connection exercises in the market. Impediment of the examination: Every work when begun that to confront a few constraints. So in our examination we face some issue. Our primary constraint is time. Since we don't sufficient time for make this undertaking yet we attempted our mark best to make this report is a decent one. Our subsequent confinement was our distinctive class plan that why it was making some issue when we making the study. Our third impediment was budgetary reserve since we are understudy. Noteworthiness of the examination: Our exploration depends on the fulfillment of banglalink clients. We think from our examination banglalink organization will get more advantages. From our examination banglalink clients relationship the board can get some data about their customer’s fulfillment. In sort they can know from our exploration how they offer their types of assistance for their clients and how the clients respond their administrations. So when banglalink the board watches our clients fulfillment research result dependent on this outcome they can take their choice. Extent of Research: Research type: This exploration is a kind of spellbinding examination which characterizes the connection between the consumer loyalty and the banglalink the executives. Here the customer’s fulfillment is about the estimation of the needs of banglalink clients. Then again, banglalink clients are the number of inhabitants in our task too the respondent. Those clients who are utilizing the banglalink sim card and utilize their given administrations. Test: Here the example implies the clients of banglalink the individuals who are utilizing the banglalik sim card and utilize their given administrations. Estimation: Basically we are gotten through an answer of our concern with Survey Questionnaire. Furthermore, we make this Questionnaire to distinguish how much the clients of banglalink are fulfilled. Articulation of Problems: We have an answer of our concern by quickly talked about and we directed a review on the understudies gathering of AIUB. For that, we mastermind a lot of survey and looking for some assistance from some reliable clients of banglalink. Furthermore, those clients are essentially progressing clients or once utilized Baglalink association and furthermore those clients who are use from their start. How is their fulfillment as a client of banglalink as far as they can tell? At that point we are the seven individuals work mutually to finish a solid semester venture on consumer loyalty of Banglalink whatever we get obtain information from our decent course teach Dr. Mamun Habib during this entire semester. Part 3 Research Framework Research Hypothesis: Hypothesis implies the supposition. We are expecting some survey to our respondents and attempt to examination those. This exploration is coming through â€Å"One-Tailed Test† that is characterized as the heading of the undertaking. For instance is that (Low/High) HO: Customers fulfillment would be more noteworthy than, not exactly their desire Ha: Customers fulfillment would be not exactly, more noteworthy than their desire Chapter - 4 Research Methodology Methods of Research Used Difference sorts of exploration strategy we are choosing distinct examination since we are discovering consumer loyalty of Banglalink dependent on essential information. What number of individuals are fulfilled or not. Expressive: Describes qualities of a populace or marvel, objects, associations. Some comprehension of the idea of the issue. Respondents and Sampling Procedures Population is any finished gathering of individuals, deals domains, stores . Test subset of an enormous populace we are select individuals among college understudy they are fulfill or not. There are three kinds of test size we select recipe for known and obscure populace on the grounds that right off the bat select

Cog week7 Essay Example | Topics and Well Written Essays - 1000 words

Pinion week7 - Essay Example Additionally the circumstance representing a test to make mental models being this week’s analyze is something I totally concur with. To make a psychological differentiation between the spots that spoke to the letter sets was exceptionally befuddling. References: Vetter P. Well known Photographer with Disability Challenges Stereotypes Internationally. Inability expressions. Recovered from: http://www.disaboom.com/expressions/acclaimed picture taker with-inability challenges-generalizations globally Assignment 4 The effortlessness with which the idea is so expertly clarified is profoundly exemplary. It shows clearness of the ideas just as perceptible functional ramifications of it. The clarification regarding the qualification of these two ideas of revelatory and procedural information falls along comparative lines. With the case of the extra pieces of the tractor speaking to handling of data and afterward bit by bit execution of activities demonstrating plainly the extra measu re of work you need to place in for procedural information. The connection to learning is justifiable in the manner the essayist demonstrates how information that is decisive may develop to procedural information which helps learning; with procedural information being utilized to perform progressively procedural information. I surmise that is the most ideal approach to comprehend the connection between these two ideas as they proceed all through our lifetime as a ceaseless cycle all together so we learn and store information.

Activity Limitation Example

Activity Limitation Example Activity Limitation â€" Essay Example > Appraisal of treadmill training in gait rehabilitation in patients with neurological disorder and their attainment of community ambulationIntroductionWalking difficulties is one of the main features of neurological disease and loss of mobility is the main activity of daily living which is most valued by such patients (Lord and Rochester, 2005). Different neurological pathologies and impairments often result in abnormal or reduced walking. Multiple sclerosis (MS) is an example of neurological disorder where an individual presents with weaknesses and spasticity from pyramidal tract lesions, vestibular and visual dysfunction, pain and cognitive and mood disturbances which may all contribute to difficulties in walking (Brown, Bradberry, Howze, Hickman, Ray, and Peel, 2010). In this case mobility is determined by weaknesses in primary muscle disease although secondary factors such as contractures, weight gain, breathlessness and fatigue may have major impacts on the mobility of the pat ient (Ada, Dean, Lindley and Lloyd, 2009). In such cases the degree of impairment is not linearly related to the activity and participation. For instance the walking speed is poor correlated to leg strength while various environmental factors and personal factors may influence the impact of similar degrees of loss of walking on mobility. In neurological disorders such as MS, impaired walking could be an indication of both progression of disease and disability (Mayr et al. 2007). The regaining of walking in patients with neurological disorders such as Parkinson’s disease (PD) and MS is a vital outcome measure in their treatment. It has been argued that mobility measurement could have a direct influence on the accessibility to treatment in such disorders (Lord, McPherson, Rochester and Weatherall, 2008). This is exemplified in treatment of MS where maximum walking distance determines whether a patient is eligible to take disease modifying drugs or not (Ada et al. 2009). Gait is re gularly observed by clinicians for diagnostic purposes and forming opinions on patients with neurological disorders (Lord and Rochester, 2005). This is usually aided by the patient’s impression as to the effect of walking in the context of disease progression or response to treatment (Herman et al. 2007). Walking is often measured objectively in case of monitoring the state of neurological disorder (Koenig, Omlin, Zimmerli, Sapa, Krewer, Bolliger, Muller, and Riener, 2011). Community ambulationCommunity ambulation is outdoor locomotion that entails activities which are essential for living independently (Miller, Quinn, and Seddon, 2002). This may include activities such as visiting the bank, supermarkets and pharmacy (Brown et al. 2010). It is the ability of an individual to integrate walking with other activities in a complex environment (Ada et al. 2009). Patients recovering from neurological disorders such as stroke need to have better community ambulation in order for them to be able to enjoy quality life after leaving hospital premises (Banala, 2008). The ability of such patients to regain independent community ambulation is integral to quality of life for such recovering patients and their ability to reintegrate in the society. The International Classification of Functioning, Disability and Health (ICF) provides a description of the existing interaction between physical, social and environmental factors with the health conditions of an individual which produce outcomes which are of interest to the physical therapists. According to ICF activity is the execution of an action or a task by a person which mainly focuses on his rehabilitation efforts (Lord and Rochester, 2005). Therapists are involved in improving the endurance, increasing gait speed and improving an unsteady gait or a person’s poor ability to climb stairs. All these activities are essential for maintaining independence. ICF also encourages participation which encourages individuals to be involved in a social situation (Koenig et al. 2011). Participation has been identified as an essential domain of function which is integral to quality of life led by an individual (Brown et al. 2010). The participation of an individual in society is dependent on the environment in which the individual is found according to ICF (Hallett and Poewe, 2008). ICF argues that the mobility of an individual in a community may be strongly influenced by the environment and that the physical requirements may not be constrained to variables which are associated with terrain, speed and distance (Ada et al. 2009). Thus ICF is related to community ambulation since it enables the patient to integrate into the society and perform various tasks independently.

Aristotles Poetics Complexity and Pleasure in Tragedy...

Aristotles Poetics: Complexity and Pleasure in Tragedy Aristotle 384-322 BC First, the instinct of imitation is implanted in man from childhood, one difference between him and other animals being that he is the most imitative of living creatures, and through imitation learns his earliest lessons; and no less universal is the pleasure felt in things imitated. We have evidence of this in the facts of experience. Objects which in themselves we view with pain, we delight to contemplate when reproduced with minute fidelity Poetics Chapter 1V In his Poetics [1] Aristotle classifies plot into two types: simple [haplos], and complex [peplegmenos]. The simple plot is defined as a unified construct of necessary and probable actions†¦show more content†¦Unity of time, in contrast to its neo-classical applications, here simply means the time span in which the tragic action can be best comprehended by the audience, given the constraints of human memory, and the wholeness of the action. Finally, we come to the change of fortune. It is either from good to bad or the reverse. The former is more characteristic of tragedy but in a later section Aristotle complicates the idea by saying that those plots where the catastrophe is averted by recognition are best. The change of fortune is also accompanied by a complication of events [desis] and their resolution [lusis]. Having briefly examined the common aspects of both kinds of plot, we can now look at the special attributes of the complex plot. Let us take another look at Aristotles celebrated definition of complex action: A complex action is one where the change is accompanied by such reversal or recognition or both. Peripeteia has been defined as a reversal of the action. If, however, it is just that, then how is it different from the change of fortune? Clearly this is too limited a definition of peripeteia and it would perhaps be pertinent to consider two other definitions. Humphrey House [2] defines it as a reversal of intention. This definition takes into account the thought or the dianoia exercised by the character. House describes it as holding the wrong endShow MoreRelatedOpedipus, a tragic hero Essay example1708 Words   |  7 PagesOutline Thesis Statement: Oedipus is the embodiment of Aristotle’s characterization of a tragic hero through his ability to preserve his virtue and wisdom, despite his flaws and predicament. Introduction I. Sophocles’ Oedipus: A Tragic Hero A. Definition of a tragic hero B. Oedipus Character as it relates II. Tragedy A. Language of Tragedy B. Tragedy as it affects the audience III. Plot A. Aristotle’s idea of a tragic plot B. Significance of the plot IV. Virtue and Morality Read MoreOedipus And Aristotle s Definition Of A Tragic Hero1466 Words   |  6 PagesOedipus exemplifies or refutes Aristotle’s definition of a tragic hero. Thesis Statement: Oedipus is the personification of Aristotle’s characterization of a tragic hero through his ability to maintain and keep his virtue and wisdom, despite his shortcomings and situation in life. Introduction I. Tragic Hero A. Definition of a tragic hero B. Oedipus’ Character II. Tragedy A. Language of Tragedy B. Tragedy and its affects on audience III. Plot A. Aristotle’s idea of a tragic plot B. MeaningRead MoreAristotle And William Shakespeare1781 Words   |  8 PagesBoth Aristotle and William Shakespeare followed certain guidelines throughout their writing in tragedies. Aristotle’s interpretation of a tragedy’s guidelines is expressed in Shakespeare’s plays as William Shakespeare was greatly inspired by Aristotle and firmly believed in his ideas. Aristotle set a bar that most notable authors including William Shakespeare strove to expound upon. Reading through the many different texts of these authors, a reader can definitely see that significant impact that

The War Of North Carolina - 1089 Words

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Cild psycology Free Essays

According to social learning theorists what Is the major way In which moral behaviors are learnt. Social learning theory posits that learning Is a cognitive process that takes place in a social context and can occur purely through observation or direct instruction,even in the absence of motor reproduction or direct reinforcement and on addition to the observation of behavior is governed solely by reinforcements by placing emphasis on the important roles of various internal processes In the learning individual. Q)according to psychoanalytic theory what Is the critical event in the development of morality. We will write a custom essay sample on Cild psycology or any similar topic only for you Order Now He summonsing of the doodles complex the child will have to realize that Insets(love for the opposite sex parent)l’s forbidden and that is just the beginning now the child will also have to internals parental authority. Q)stealing-for a creditable motive-for selfish gain lying-an obvious exaggeration that no-one would be deceived by-intentional and convincing lie that does deceive an adult. Lying-an honest mistake whose uniqueness unfavorable affect an adult-a deliberate lie which, by chances does not cause any real Inconvenience. Q)place each of the 6 statements a-f under appropriate heading of heterogamous morality and autonomous morality. Heterogamous morality *lies to adults were worse than lies to children. *took little notice of intention. *made little differentiation between lies to adults and lies to peers. Autonomous morality *took Intention into account. *lying is wrong in itself. *lies are wrong because you get punished for them. Q)LA-pre-moral or presentational morality -childrearing rules to avoid punishment and conform to obtain rewards and favors returned and children follow rules when it is In their best interest. Q-conventional morality-children conform to avoid disapproval and dislike by others they also have respect for authority and a desire to avoid disapproval,the children value trust, loyalty,respect and gratitude. B-post-conventional-children conform to democratically accept the law and also to avoid self-condemnation,they are aware that there are different views ND values and are relative,when there are differences between law and conscience,conscience over rules in the final stage shows the development of the individual conscience. Q)we have Just started that Gallagher stages are in invariant order, what does this mean. Goldberg was Interested In how morality develop,that is at what age and in what order to children develop their understanding of right and wrong. Gallery argued that while different moral concepts appeared in different ages in different children,the order in which these concepts appeared was always the name across children,so every child who understood stage 2, moral principals had to first pass through stage 1 moral principals. His idea that moral concepts appeared In the same sequence In different children-l’s the Idea of Invariant order that Is,the sequence, children always go stage 1 to 2 to stage 3 and so forth,they do not skip stages or move through them in mixed up orders,not all children necessarily reach the highest stage,they might lack intellectual stimulation,but to the extent they do go through the stages,they proceed in order. How to cite Cild psycology, Papers

Abolishing the Death Penalty free essay sample

Thesis statement: â€Å"The death penalty should be abolished in the United States† II. (SECOND PARAGRAPH) 1st Body paragraph d. 1ST MAIN REASON TO ABOLISH THE DEATH PENALTY (it should be one that you mentioned in your intro ii. (find an article) State facts/evidence that support the first reason iii. 2nd fact (evidence) iv. 3rd fact (evidence) v. Actual quote (stick to only one per body paragraph) vi. Conclusion sentence/ transition sentence to next paragraph III. (THIRD PARAGRAPH) 2nd body paragraph e.2ND REASON TO ABOLISH DP vii. (same as above; state facts) viii. 2nd fact ix. 3rd fact x. Actual quote xi. Conclusion/ transition sentence IV. (FOURTH PARAGRAPH) 3rd body paragraph f. 3rd REASON TO ABOLISH DP xii. Evidence xiii. 2nd fact xiv. 3rd fact xv. Actual quote xvi. Conclusion/transition V. (FIFTH PARAGRAPH) 4TH body paragraph g. 4th REASON TO ABOLISH DP xvii. Evidence xviii. 2nd fact xix. 3rd fact xx. We will write a custom essay sample on Abolishing the Death Penalty or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Actual quote xxi. Conclusion/ transition VI. CONCLUSION h. Restate your thesis statement i. Summarize the body paragraphs j. Your closing thought

Major Barbara Essays - The Salvation Army, Major Barbara

Major Barbara Title: Major Barbara Author: George Bernard Shaw Setting: The play extends over three days in January 1906. The beginning starts in the library of Lady Britomart, the estranged wife of Andrew Undershaft. It then continues with a visit to the West Ham Shelter of the Salvation Army. The play finally concludes at the Undershaft Empire, the munitions' factory. Plot: Lady Britomart invites her estranged husband, Andrew Undershaft, over to reacquaint him with his children, Stephen, Sarah, and Barbara. Lady Britomart is in need of more money to support their daughters and their intended's, Charles Lomax and Adolphus Cusins. Barbara tries to convert her father and save his soul. While Andrew will convert his daughter, Barbara to his side. Cast of Key Characters Major Barbara Undershaft Conformist [Barbara to Lady Britomart 65] Lady Britomart has just informed the girls, Sarah and Barbara, that their father, Andrew Undershaft, will be arriving at any time. She has already informed Stephen Undershaft. Since it has been a long time ago, when they were babies, that Andrew has seen the children she wishes for them to be on their best behavior. Lady Brit wants to ask Andrew for money for the girls and their intended's, Charles Lomax and Adolphus Cusins; therefore, she has asked them to be there also. To accommodate her mother she attempts to conform to a ladylike appearance. Quote: All right, mother. We'll do you credit. [She comes off the table, and sits in her chair with ladylike elegance]. Director [Barbara to Shirley 83] Bill Walker has just assaulted two women, Rummy and Jenny Hill, at the West Ham Shelter. He is looking for his woman. Barbara comes out to take the names of the people who have arrived and to save their souls. She takes control of the situation in a professional way. She directs Shirley to sit down and for the gentlemen there to give her their names, addresses, and trades. Barbara is trying to put order back to the disorder that had just occurred. Quote: Sit down: make yourself at home. [He hesitates; but she puts a friendly hand on his shoulder and makes him obey]. Now then! Since you've made friends with us, we want to know all about you. Names and addresses and trades. Conniver [Barbara to Bill Walker 84] Shirley has given Barbara his name and trade. She then turns to Bill to give his name. Bill refuses to give his name to her. She then tries to coax it out of him, by making a note in her book and calling him chicken basically. Quote: [calmly making a note] Afraid to give his name. Any trade? Caregiver [Barbara to Jenny 87] Barbara has been talking with Bill about what he had done earlier to the women and trying to get him to see the light. Bill tells her he is looking for his woman, Mog. Barbara tells him where she is but it won't do him any good to go to get here back she has found another man. She will more then likely convert him, because that is how she won her new bow. She decides to let him think about this for awhile and turns her attentions to Jenny. With sincere concern she asks if Jenny is all right and comforts her with a gentle touch. Quote: Poor little Jenny! Are you tired? Does it hurt? Oppressor [Barbara to Bill 89] Barbara has been talking with her father about how he and Shirley are both Secularists. Andrew says his religion is that of a millionaire. She says she is wrong they don't have anything in common then. Barbara dismisses Shirley and turns to her father. He asks about Bill. She says they will convert him in time. She seems to read Bill's mind when she says she is sure her would like to smash Mog's head in. He is amazed that she knew what he was thinking. She tries to scare him by saying that his new companion is the devil. And when the devil comes round he depresses people like him. Quote: The devil, Bill. When he gets round people they get miserable, just like you. Fanatic [Barbara to Bill 90] Barbara is hell bent on saving Bill's soul she keeps talking

Grendel Character Analysis Essays

Grendel Character Analysis Essays Grendel Character Analysis Paper Grendel Character Analysis Paper Essay Topic: Grendel Beowulf is a heroic epic chronicling the life of one brave warrior and the battles he faces. Strangely enough the battle he is most famous for was in all likely-hood, against the easiest opponent he ever faced. The character Grendel is always portrayed as some despicable fiend who relishes killing and would love nothing more than to spend his whole life slaughtering innocent people. If, however the text is read carefully, it is quite apparent that Grendel is a classic tortured soul who has been handed such rage and pain by external forces, such as God and his mother. There is a large amount of textual evidence that suggests that God had a large hand in the creation of Grendel He was spawned in that slime/ Conceived by a pair of those monsters born of Cain/ murderous creatures banished by God. (Line 19-22). So in just the first few lines of the poem it is stated that Grendel is an offspring of one of Gods flawed creations. He has been banished forever for the sins of his forefather, which is hardly fair treatment from God. It is also stated that the fiends are in constant opposition of the Lord, A brood forever opposing the Lords will. : (28-29). Grendel is born into a world of hatred and suffering, of cruel and unjust treatment that he has done nothing to deserve. Skipping ahead in the poem there is another instance of Gods interference Bearing Gods hatred/ Grendel came, hoping to kill (286-287). This is a statement that basically explains everything that is going on within Grendel. He is bearing Gods hatred (286) that is a very powerful statement with very strong implications. It seems the author would have us believe that Grendel is some sort of conduit for God to pour his rage into. This leads to the question, who is Grendels father? All that is said is that he was a monster, and there is nothing more monstrous than making your child suffer so that you dont have too. Could this so called God be Grendels father? While there is very little textual support for this claim the implications are very strong. So now it can be said that Grendel is ultimately not responsible for his crimes, God was using him to syphon off his own human emotions. Now God was not the only external force that turned Grendel into a monster, his mother, as quoted above, is a murderous monster. So it is fair to say that Grendels mind was shaped and warped by his mothers teachings. It is true that children very often follow the footsteps of their parents, look at some examples from present day, the children of actors often grow up to be actors, the children of soldiers often grow up to join the military. Things havent changed its just the way the world turns and unfortunately Grendel was born into a very bad Profession. So the real question to ask is, without Gods rage would Grendel still have attack Herot? Its impossible to know for sure, but using clues from the text it seems like, no he would not. When Grendel first journeys down to Herot he is simply going to see what the Danes do after they drink Grendel/ Went up to Herot, wondering what the warriors/ Would do in that hall when their drinking was done. (30-32). The poem states right there that he went with nothing but curiosity in his heart, that unfortunately would soon change The monsters/ thoughts were as quick as his greed or his claws:/ He slipped through the door and there in silence/ Snatched up thirty men, smashed them/ Unknowing in their beds and ran out with their bodies (34-38). The text states that he was filled with greed, but whose greed was it? His or perhaps Gods? Many of the questions posed above simply cant be answered, but they do bring up some interesting points and show a new way of looking at the classic tale. Perhaps the monster should be pitied instead of hated. If God is pouring his negative human emotions into him then there is naught Grendel can do about it. Grendel is in reality just The wickedness of God.

Second Language Teaching For Children Through Form Focused Instruction Essay

Second Language Teaching For Children Through Form Focused Instruction - Essay Example This report makes a conclusion that in relation to the recent pace of globalization, the process of emphasizing intercultural understanding has attained a greater attention of the nations to develop learning skills of the students. In this regard, second language learning mechanism of the educational institutions plays a pivotal role in terms of developing the skills of the learners to encourage intercultural understanding. In order to emphasize the teaching skills of the educators, numerous strategies and frameworks that substantially improves understanding of the learners especially the children to increase their proficiency in second or foreign language. In this context, focus on form can be duly accepted as one of the major strategies of the educators or the educational institutions to increase proficiency level of the children on a specific second language. This essay approves that the strategy of focusing on form provides a number of best practices to the educators to understan d the linguistic capability of the learners and make them proficient on a specific second language. An effective practice of focus on form empowers children to acquire adequate proficiency on second language. Moreover, the higher level of cognitive skills along with less consciousness on linguistic errors often enable the focus on form strategic practices to increase the second language skill of the children. With due regard to the observation of the framework used in Ontario schools, the core elements of teaching French as the second language of the students can also be accepted as an asset of best practices that fundamentally improve the teaching skills of the educators.

Nestl Is The Most Successful Organization Essay

Nestl Is The Most Successful Organization - Essay Example Nestle boasts of manufacturing more than 10,000 different products and sells over a billion products daily. Despite the number of countries wherein Nestle operates globally, their awareness of the importance of integrating local culture in each host country’s operations contributes to their success. They averred that â€Å"there is no one single product for everyone - our products are tailored to suit tastes and habits wherever you are†. The company’s focus and the emphasis are strategically manifested in four words: â€Å"Good Food, Good Life†. In order to sustain the organization’s capability to ensure that their products remain to give maximum nutritional benefits, their Research and Development (R & D) are allocated approximately CHF 1.5 billion annually to continually innovate and renovate existing products. Nestle has instituted a unique program which combines financial success with corporate social responsibility. The company coined the progr am â€Å"Creating Shared Value† to encompass the following: â€Å"using our core business strategies and operations to create value for shareholders; serving consumers and the public by offering them nutritious products that are both enjoyable and contribute to their health and well-being; and seeking to improve the economic and social conditions for people and communities across our entire value chain – for farmers who supply us raw ingredients, for communities where our factories are located, for suppliers who work with us and for our trade partners† Nestle: Creating Shared Value, 2010, par. 4)

Snapshot Of The Tourism Industry In Malta Tourism Essay

Snapshot Of The Tourism Industry In Malta Tourism Essay The Tourism Industry remains one of the key pillars of the Maltese Economy contributing 23.7% of the labour market. Over the past forty years the continuous growth of the Industry has been a contributory factor in encouraging local business men to increase the number of hotels on the island thus creating healthy competition, particularly in the Five Star segment. However, despite the structural differences, each hotel faces the same environmental forces. Therefore, the key to survival lies with the strategies implemented to gain competitive advantage. This report examines how each of the various Forces has shaped Corinthia Palace Hotel Spas business decisions. In this assignment, The Director of Finance Claire Mifsud, and The Director of Sales Karl Schranz, give their views on the macro and micro environmental forces that relate to Porters Five Forces Model. Section 2 Company History At the tender age of twenty three, Mr Alfred Pisani saw a window of opportunity to enable him to enter the hotel industry. Three years after purchasing a 1920 private residence then called Villa Refalo, the Pisani family began to operate this property as the Villa Corinthia Restaurant (IL-Haddiem, 1968). His dreams of becoming a hotelier coupled with business acumen led him to seek ways to expand the family business. When he became aware of an opportunity to receive a soft government loan, he engaged the services of architect Dom Mintoff, who drew up the plans for a 152 bedroom hotel which was to be amongst one of the first 5 star hotels having full conference facilities. Mr. Pisanis sheer determination and vision, drove him to present a business plan which convinced The British Collonial Government to award him a loan of 1.2 million US dollars. The hotel construction project commenced under the supervision of architect Dom Mintoff and Four years later, in June of 1968, Mr Pisani hel d the official opening ceremony in the presence of, prominent society figures such as the then Minister of Education, Culture and Tourism, Doctor George Borg Olivier, His Excellency Duke of Edinburgh and renowned actor Roger Moore (IL-Haddiem, 1968). This grand Boutique style hotel is located near the official residence of the Official Residence of the President of the Republic of Malta and the San Anton Botanical Gardens. This hotel has since gained an excellent reputation and has been given many prestigious awards in the Global Travel and Tourism Industry with the most recent being that of Maltas Leading Hotel  [1]  in the 2010 World Travel Awards. The current General Manager, Mr. Rota, acclaims the hotels success to its Trademark Maltese Hospitality. This hospitality is also the Unique Selling Point (USP) of the Corinthia Brand. 2.1 Company Mission Statement Our Mission is to provide our guests with the craftsmanship of care 2.2 Research Methodology The information to meet the objectives of this assignment was gathered from the following sources :- I conducted a series of interviews with Key Management members who are instrumental in formulating business strategies for the Company, namely, Ms. Claire Mifsud, Director of Finance at The Corinthia Hotel and Spa and Mr. Karl Schranz, Director of Sales at Corinthia Central Sales Office who were also given questionnaires to complete. The second means was in terms of Desk Research through various media sources. Section 3 Definition of an Industry The Oxford English Dictionary succinct description of an Industry is :- a particular form or branch of economic or commercial activity Snapshot of the Tourism Industry in Malta 3.1 World Tourism Benchmarking There is a wealth of information available to assist the Business Sector to assess the viability of the Tourism Industry. One medium used by the Corinthia Palace Hotel is the report published by The World Travel and Tourism Council. The report uses Set Indices which may be valuable to ascertain an Industrys attractiveness and future economic potential. However, as Malta is a Small Island Destination, competition must also be measured from a global perspective of tourism. 3.2 Tourisms Economic Performance on the Island According to the World Travel and Tourism Council 2010 report  [2]  , Travel and Tourism contributes towards 19.4% of the Maltese Islands GDP (EUR1,151.4 million) with a forecasted increase of a further 3.6 % by 2020. Export Earnings from International Visitors is expected to reap in the region of à ¢Ã¢â‚¬Å¡Ã‚ ¬ 777 million, with a forecasted growth to à ¢Ã¢â‚¬Å¡Ã‚ ¬ 1443.4 million by 2020. Currently, 23.7% of the Labour Market is employed in Industry Related Occupations and it is anticipated that this will rise to 28.9 % by 2020. These statistics substantiate the theory that Travel and Tourism will remain one of the key engines for growth in the Maltese Economy. 3.3 Tourist Performance At the time of preparing this assignment, the National Statistics Office had not yet issued the official statistics for 2010. However, in a press conference held in January 2011, the Parliamentary Secretary for Tourism, Mr. Mario De Marco, estimated that the total number of Tourists was estimated to be in the region of 1.3 million  [3]  . This equates to a 0.1 million increase on 2009 figures  [4]  . During the first 11 months of the 2010, Cruise Liner Traffic reached a total of 467,142 passengers  [5]  , however only 3 % of passengers (14,441) landed in Malta. Therefore despite the fact that nearly half a million cruise passengers visited the island, very few stayed in hotels overnight. According to the Domestic Market, the local preference is to reside in Four Star Hotels and statistics show that during the month of November, the 5 Star segment produced a total of 9,638 bed nights. 3.4 Collective Accommodation Establishments on the Maltese Islands : There are a total of 158 accommodation establishments on the Maltese Islands  [6]  , fifteen of which are classified with a 5 Star Rating. Renowned International Hotel Brands such as Hilton, InterContinental, Kempinski Resorts, Radisson and Starwood Hotels currently compete for the same market. The two longest established 5 Star Hotels on the island are The Phoenicia and The Corinthia Palace Hotel and Spa. During the month of October, the 5 Star Hotel accommodation tier yielded an average occupancy of 73 %. Section 4 -The use of PESTLE to scan the Broad Environment for drivers of change. There are numerous characteristics or strategic elements that may influence the life cycle of the local tourism industry. One organisation, acting independently, may have very little influence on the broad environment: however, the forces in this environment can have a tremendous impact on the organisation (Enz, C.A, 2010).p16  [7]  . Consequentially, in todays local business scenario, if one was to consider this statement it confirms the school of thought that organisations within the tourism industry, will face difficulties when trying to manipulate the broad environment. However, according to The principle of Enactment organisations do not have to submit to the existing forces in the environment. (St.John, Harrison ,2010)  [8]  . A high percentage of local hoteliers have opted for Management Agreements with Internationally Renowned Brands. Such strategy allows local operators to capitalise on the Brand Marketing and Existing Customer Base to attract business, however, Corinthia Palace Hotel has evolved its own Brand. This strategic decision was taken as a means to differentiate from other hotels by offering authentic Maltese Hospitality. This in itself is believed to create a competitive edge over the International Brand Names which currently operate on the island, namely, Hilton, Inter Continental, Marriot and Starwood Hotels. These days travellers are far more discerning and many seek new insights into the local culture, as apposed to a reproduction of International Hospitality. Through successful Backward Integration the Corinthia Brand has eliminated substantial contributions to Third Party Management Companies by forming its own unique Brand Identity. Furthermore, in contrast to most local operators, the company has been able to penetrate the International Tourism Industry by offering Management Contracts to overseas operators in the Industry. The task of measuring competitiveness is full of complexities as there are numerous forces at play. Therefore, it is of paramount importance to have a thorough understanding of both the potential threats and the opportunities available. This will then provide the basis for which a company responds to Trends and Influences by integrating its resources to achieve a strategic advantage on its competitors. Invariably, local firms competing within the Tourism Industry, have similar resources available to them and each one is challenged by similar forces. Therefore, it is safe to assume that most will pursue similar strategies. Making the company that best acclimatises itself to the broad environment more likely to be successful. Under the current scenario, the well coined phrase The survival of the fittest could not be more appropriate for hotels competing within the same industry. Despite being one of the older Five Star Hotels on the island, The Corinthia Palace Hotel still competes well with the newer properties. It appears that customers tend to opt for older properties where Customer Service is at the optimum. The Corinthia Palace Hotel has achieved worldwide acclaim for its high level of service and currently holds the World Travel Award Maltas Leading Hotel. This prestigious award is a great accolade to the Industry as it is believed to be the equivalent of the Oscars. Such recognition is an excellent marketing tool as given the choice, most potential customers would prefer to stay in a reputable hotel. 4.1 PESTLE Analysis Views of the Financial Controller An interview was conducted with the Financial Controller, Ms. Claire Mifsud who provided an insight as to how the company conducts a Situational Analysis of the Broad Environment. According to her Corinthia uses a PESTLE Analysis Template which define the following six areas that form the context of its operation :- Political Forces Economical Forces Socio-cultural Forces Technological Forces Legal Forces Environmental Forces The forces listed above significantly influence both the industry and the organisations that operate within it. She perceives that the Maltese Government recognises the fact that Tourism is a key contributor to the Maltese Economy and therefore continues to invest and work closely with stakeholders within the industry. This year the government has awarded The Malta Tourism Authority a total of 35 million Euro for 2011  [9]  . The main vision for 2015 is to promote the Maltese Islands as a Unique Mediterranean Destination  [10]  , hence the reasoning behind the substantial investment to improve the product. Through the European Social Fund, the Malta Tourism Authority is investing in a three million Euro program to improve the skills of those currently working within the Industry. The Advance Training Tourism Leaders Program  [11]  is being offered free of charge, to both employers and managers in the industry. The aim of this program is to enhance the Current Skill Set and to create a Culture of Innovation. As the Group Training Manager, I can disclose that seven managers working at the Corinthia Palace Hotel are currently taking this Diploma Course. When asked what perceived barriers had been identified by the hotel, Ms. Mifsud referred to the governments stronger stance to align with European Regulations, particularly in areas such as Health Safety and Environmental Issues. Being an older property, substantial investment is required to conform with some of the regulations. The forecasted economic recovery is more subdued than that of other small economies  [12]  . Ms Mifsud then expressed her concern on escalating operational costs and stated that the 2% increase of VAT on accommodation and the budgeted cost of living increase bear a great influence on profitability. She also remarked that nowadays, business customers require their rooms to be an extension of their offices when travelling, therefore, adequate technology has become a norm rather than an ancillary service. Hence, in order to remain competitive and meet the customers needs additional investment in this area is required. Section 5 The Broad Environment. Forces within both the Broad and Task Environment are critical determinants for Strategy Formulation for any organisation. However, the core of a Firms Task Environment is formed by its interaction between the following three key stakeholders and their impact on the market place :- Customers Suppliers Competitors All contemporary organisations, irrespective of type of Industry, face forces that can significantly affect profitability. If a firm understands these forces, then it can develop a business level strategy that allows the business to either take advantage or protect itself from these forces, which in turn allows the firm to be consistently profitable. (Ahlstrom.D, 2009)  [13]  . 5.1 Swot Analysis An internal audit provides an opportunity for a company to have a greater understanding of the capabilities and limitations of its resources. Such information will provide a platform from which Operational Strategy will be focused. The identified strengths and weaknesses of the hotel are as follows :- 5.2 Strengths Location The location of this hotel has the potential to attract the following niche markets. The close proximity to the Presidential Palace makes it the ideal location for Diplomatic Delegations. Its remote location and proximity to the National Stadium is also key selling point to attract Foreign Football Teams who come to Malta for Training Camps and Official Matches. Being close to the Malta Fairs and Convention Centre offers potential for business in accommodating delegates who are participating in large scale forums. Global Reputation for Excellent Service This property enjoys 20% Repeat Business which is amongst the highest on the island. This reputation is also achieved on a local level as there is a high percentage of locals who frequent the Food and Beverage outlets. Accommodation Hotel rooms are much more spacious than the newer five star properties on the island. In 2009 all rooms were refurbished to optimum condition. The hotel offers great value for money when one considers the level of service offered. The customers comments posted on Travel Review sites such as Trip Advisor are very positive. Spa The Athenaeum Spa by Algotherm has now established itself as one of the best Medical Spas on the island. Market Unlike many of the other hotels, the Corinthia Palace is not dependant on one Nationality or Market Segment and therefore a drastic drop in one of these areas will not cause catastrophic consequences. 5.3 Weaknesses Meeting Rooms The main meeting rooms are small in severe need of refurbishment as they are inferior to what the competition is offering. This may be a contributory factor why some Destination Management Companies direct Group Business elsewhere, which causes opportunity cost situation for the hotel when having to refuse business that exceeds the capacity required. Loyalty Program Unlike all the competitors there is not Loyalty Program in place to reward customers for their loyalty to the company. Working Environment Investment is required to totally refurbish the main kitchen as the current structure not adequate for the volume of work being produced nowadays. Executive Lounge Facilities Unlike all the five star hotels within the same Competitive Set this hotel does not have an Executive Lounge. Most corporate clients seek this facility as it provides an additional area, where they can conduct their business and entertain their clients. In order to measure the potential of an Industry most companies use the framework of Environmental Understanding as established by the Economist Michael Porter. Section 6 Porters Five Forces Model In March-April 1979, Professor Michael. E. Porter, published an article in the Harvard Business Review, titled How Competitive Forces Shape Strategy.  [14]  . In this article he wrote : Competition in an industry is rooted in its underlying economics, and competitive forces exist that go well beyond the established combatants in a particular industry. Customers, suppliers, potential entrants, and substitute products are all competitors that may be more or less prominent or active depending on the industry. The state of competition in an industry depends on five basic forces. The collective strength of these forces determines the ultimate profit potential of an industry. This article formed the basis of Porters Five Forces Model. This user friendly model is now widely employed by many organisations to formulate the firms business level strategy. Corinthia Palace Hotel is no exception. Key strategic decision makers within the company use this model during their business planning process to represent their analysis of the dynamics of the competitive structure and how the combined strength of these forces influence the Maltese Tourist Industry. Strong forces will suggest lower prices and higher costs, whereas weak forces suggest the contrary. 6.1 Bargaining Power of Customers and Suppliers Informed customers become empowered customers  [15]  (Dubrin,2008) . Trends show that a high percentage of travellers book their travel arrangements directly through the internet. Budget airline sites such as Ryan Air and Easyjet, provide a one stop shop that is accessible around the clock. Nowadays, middlemen such as travel agents are gradually being eliminated. The internet has accelerated the power of this competitive force. Customers now have an advantage over the organisations, as they are able to conduct frugal searches of the web from the comfort of their own home. This provides them with ample opportunity to compare rates and subsequently purchase the best deals. Since opening, the hotel has witnessed changes in booking channels. Customers are more likely to book directly through the internet. Price wars with competitors are prevalent, however despite this, Corinthias pricing strategy is based on past performance and forecasted demand. Much focus is placed on safeguarding Gross Operating Profit and as the company is apposed to reducing rates ,added value is offered instead. During my interview with Mr. Schranz I asked who has the strongest leverage when negotiating rates with suppliers. His reply indicated that the key to successful negotiation is to create a win win situation giving them equal leverage. 6.2 Threat of New Entrants According to Slocum et al  [16]  the phrase New Entrants refers to the relative ease with which new firms can compete with established firms. Over the past forty years the number of companies operating 5 Star Hotels has risen substantially. Empirical data issued by the National Statistics Office of Malta indicates that in 1996 there were only six Five Star Hotels operating on the Maltese Islands. Today, some fifteen years later, the amount of five star hotels has almost tripled increasing to fifteen. The high concentration of upscale hotels on the market, has made it essential to create barriers. Recent Government Regulations, Capital Requirements and Rising Operating Costs are forecasted to affect profitability. Such contributory factors may defer new entrants in the future. During my interview with Director of Sales and Marketing, Mr Karl Schranz, he revealed that he does not envisage any other Five Star Hotels entering the market this year. He further elaborated that in his opinion the industry does not require more 5 star properties. The industry has seen an explosion of Five Star Room Stock on the market in the last 5 years. There is a surplus of Hotel Rooms in low season due to the seasonality of our business. On the other hand, all five star properties run at very high occupancies from May till October. In my opinion, it all boils down to market forces. When market conditions permitted and when it was highly feasible for other hotels to join, most local and foreign business men invested heavily in the Hotel Sector. 6.3 The Threat of Substitute Products or Services Organisations that provide services that adequately substitute those offered by competitors within the same industry are considered as a threat to those competing within the same industry. In the local context, substitutes to Five Star hotels can be identified as either the Chartering of Yachts or Opting for a Cruise. However, with high level of accessibility offered by budget airlines, emerging tourist destinations poise a bigger threat to the industry. Central and Eastern European destinations are offering similar products at more competitive rates. However, if one was to consider the high concentration of natural disasters or adverse weather conditions many countries have recently experienced many travelers may be influenced by Maltas more agreeable climate. Furthermore, political instability in emerging destinations like Tunisa may also defer travellers to choose alternative destinations. 6.4 Existing Competition The level of competition is a key determinant of how other hotels in the industry are likely to behave. Hotels within the same Competitive Set strive for market share. From the fifteen 5 Star Hotels on the island, the only four categorised in the same Competitive Set as the Corinthia Palace and Spa are Phoenicia, Excelsior, Intercontinental and the Meridien. However, both the Director of Finance and the Director of Sales consider the Phoenicia as their main competitor. This is attributed to the fact that both hotels have been in competition for the past forty years and that both properties appeal to the same markets. According to the information provided by Mr. Shranz, the hotels average market share is approximately 10.5 %. Karl Schranz commented as follows : Price Wars are tremendous in all Hotel Categories in Malta. We had managed to reduce price wars significantly before 2008 when demand was in line with supply. Since more Five Star Properties opened in Malta and since the recession set in, most hotels started slashing rates in order to generate advance and last minute business As operating costs are rising, the onus must remain on targeting specific markets that can yield the highest profits. Although perceived as a business hotel, leisure travellers remain the key market. The Tour Operator and Leisure Segments approximately constitute to 64% of the hotels market share. Section 7 Conclusion 7.1 Industry Life Cycle As each industry evolves it goes through a sequence of phases. Factors used to ascertain at which stage the Industry is currently in, is by assessing both the number of firms operating and their potential for profitability. Desk research conducted for this assignment indicates that despite global economic recessions, the Maltese Tourist Industry has shown growth. Furthermore, projections for the coming years also indicate growth. All in all, it appears that Tourism remains a promising Industry for the near future. 7.2 Strategic Direction for the Hotel The way forward for the company is to maintain its high level of customer retention rate which currently averages in the region of 20%. This relatively high percentage of customer loyalty is attributed to the General Mangers high level of customer orientation in conjunction with the very high level of personalised services. The recent award should feature more prominently on the hotels website, thus using this as an extra tool to market the hotel. From a financial perspective, costs must be closely monitored and opportunities to generate income should be exploited. The hotel management should pool their resources together to create a culture that encourages innovation. Investment in alternative sources of energy should be studied and the possibility of acquiring EU Funding explored. Investment should also be made to upgrade the property seeking in order to gain a return on investments through increased room rates. Future growth should stem from the hotels Unique Selling Point, which is the ability to offer a memorable experience. The Sales Team needs to take a more aggressive approach to tap into unexploited markets and offer innovative packages based on value. Finally, with the continued commitment to fulfil the companys mission, the team must drive the Corinthia Brand Identity by offering authentic Maltese Hospitality. By focusing on the main priority which is Customer Satisfaction, the hotel will not only remain profitable but will also remain a strong competitor. For many, tourism is a source of employment and income. The tourism industry is responsible for 5.2% of the EUs employment and accounts for 5% of Europes Wealth. It is therefore a strategic sector of our economy, facing new challenges that ought to be kept in check and opportunities that need to be taken. With 380 million international arrivals annually and market share of more than 40% of global tourism Europe commands the position as the number one tourist destination European Commission Vice-president Antonio Tajani- Journal of the Institute of Tourism Studies Dec 2010 pg 30. References http://www.worldtravelawards.com/award-maltas-leading-hotel-2010 IL-Haddiem Corinthia Palace Hotel 11 June 1968 pg 5 http://www.wttc.org/bin/pdf/original_pdf_file/malta.pdf http://www.maltatoday.com.mt/news/national/tourist-arrivals-expected-to-reach-1-3-million-by-end-2010 http://www.nso.gov.mt/statdoc/document_file.aspx?id=2873 http://www.nso.gov.mt/statdoc/document_file.aspx?id=2928 http://finance.gov.mt/image.aspx?site=MFINref=2011_BudgetSpeech2011_English https://opm.gov.mt/vizjoni-2015 Free programme of advance training for tourism leaders http://hbr.org/1979/03/how-competitive-forces-shape-strategy/ar/1 Daily Telegragh Malta Centre of Excellence in the Mediterranean 16 June 2000 NSO news release 242/2010 Collective accommodation establishments :Oct 2010 Dec 22, 2010

Media Advertising - Portraying Stability Through Advertising in the 195

Portraying Stability Through Advertisement in the 1950's The 1950's: this era brings to mind vivid pictures of black and white TVs, Donna Reed, dishwashers, the Jitterbug, baby-boomers, and toasters. After the turmoil of World War II followed by the difficult adjustment to a post-war economy, the 1950s are recognized as the decade when America finally decided to settle down into an orderly, well-structured lifestyle. While this trend can be seen in many different areas, it is especially noticeable in the advertisements of this unique decade. A coffee advertisement taken from Life Magazine in 1950 clearly illustrates this emphasis on order through its portrayal of the ideal family, fun, form, symmetry, and education. Appeal to the happy family is the most obvious form of propaganda in this ad. The audience's eyes are immediately drawn to the center illustration picturing a handsome father light-heartedly playing football with his son. Lying flat on the ground as if he had truly been tackled by a boy half of his size, the reader makes the assumption that the father is a good sport. This impression is reinforced by his relaxed grip on the football as well as the pleasant, almost impish, grin on his face. The father appears to be very responsible, primarily because of his shaven face, well-trimmed hair, and clean fingernails. His neat pullover, collared shirt and gray trousers add to this impression. Even his nose and chin are straight and powerfully set, reflecting order. The impression of responsibility is accentuated by the fact that the boy is wearing a protective helmet; any reliable parent would assure that their child is safe. The slight silver tinge to his hair, receding hairline, laugh wrin kles around his eyes, heavy... ...he importance of knowledge and education. The included facts relate many statistics about how many years it takes for a coffee tree to mature, the yield of a coffee tree, and the number of beans needed per pound of ground coffee. The use of numbers gives a sense of logic to the advertisement, especially as the producers try to logically reason that Americans should by coffee since it "costs just a few pennies a cup." Even the alphabetical listing of the countries producing coffee maintains the sense of order. Obviously structure, responsibility, stability and order were of the upmost importance during the 1950s. This coffee advertisement clearly reflects this popular trend, as have ads throughout history. Through its appeal to the happy family, fun, form, symmetry, and education, this coffee advertisement is effectively able to portray its message of stability.

Analysis Of The Breach Notification Law Letter Essay

Breach notification law letters have contributed to the importance of information security throughout every business level of an organization. Every department of a corporation has the responsibility to detect, monitor, investigate and report breaches; whether a data or physical breach. Reports of breaches help not only IT security officers maintain awareness, but also every other member of an organization as well. Breaches cause reputational damage to organizations, and each one can have major consequences to the corporation. Breach notification letters lead to awareness and attention that may have gone unnoticed or unknown by other companies. These letters must follow the following guidelines when being written: Take responsibility and apologize. Be clear and unassuming. Most people today understand identity theft, but data breach is still a foreign word. Explain what happened, be transparent and honest. Write at a simple understandable level that everyone can understand. Explain the customer options without scaring them. Provide them a phone number and resources if they are concerned and want assistance. Remember that the customer is a single person and should feel that the company is making a genuine attempt to protect them. Be leery of red flags. Letters should be sent to someone outside the company and ask how it reads to them. Does it scare them or do they feel some type of comfort? Explain how the company is ensuring that this type of incident doesn’t happen again. Apologize again.

My Career As A Athlete - 1149 Words

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